Text Messaging Contributes to Improved Attendance for Breast Screening in Tower Hamlets
Recent results from a Tower Hamlets PCT text messaging campaign have shown that text messaging contributes to improved attendance for Breast Screening in Tower Hamlets. The iPLATO supported campaigns that ran throughout last summer were implemented alongside a number of tools and techniques to improve the rate of screening, all designed to encourage women in Tower Hamlets PCT to attend their breast screening appointment.
Following the publication of a study into the frequency of Adverse Drug Reactions, First DataBank has spoken out at the tragedy of these avoidable and sometimes fatal errors. The study by PLos One entitled "Adverse Drug Reactions in Hospital In - Patients: A Prospective Analysis of 3695 Patient-Episodes" was covered this week by the BBC and highlighted that "one in seven hospital patients experience adverse drug reactions, half of which are completely avoidable".